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Glossary
Algorithm:
Rules which a search engine uses to rank listings in its index. Algorithms are kept secret by search engines to
protect themselves from people who want to gain an unfair advantage in ranking.
Conversion Rate:
The number of positive outcomes
(such as sales) a site receives divided by the amount of visitors to a site,
expressed as a percentage value.
Cost Per Click (CPC):
An agreed fee paid by the advertiser to the site which displays their link, for each click someone
makes on the link leading to their website.
Crawler:
Also known as a spider or robot, a program which utomatically fetches web pages and adds them to a search
engine’s index.
Directory:
A type of search engine where humans are responsible for the review of websites, rather than by automated
crawling of the web. Websites are usually reviewed, summarized and placed in an appropriate category. DMOZ is an example of a major directory and Complete Online Directory is an example of a general smaller directory.
Doorway Page:
A web page which itself does not deliver much information to those viewing it, but rather aims to rank well
for a specific term and often for a certain search engine. A website may
have several door pages created for different search terms and search
engines with all of them linking to the same end page. Most search engines
have guidelines against doorway pages as they are seen as a form of SPAM.
Inbound Links:
A website contains inbound links if other websites link to it. Inbound links are highly considered by search
engines, such as Google, when determining ranking for a particular web page.
Keywords: See Search Terms.
Link Popularity:
Link popularity is one of the most important factors in getting a good ranking for a website and it is
derived from the number of inbound links to your website. It is important to
mention that search engines do not only take the number of inbound links
into account when assigning the ranking to a website. The relevancy of those
inbound links also needs to be considered, meaning that the links should
come from websites that deal with topics related to your own.
Listings:
Listings are the results that a search
engine returns for a particular search term.
Meta Tags:
Meta tags are bits of text which are
placed within the HTML code, but are not displayed on the website. Search
engines use these tags for the sole purpose of indexing and cataloging your
website.
Does your website have meta tags?
ours Code
Optimization is an easy solution, performed by our SEO Specialists, to
ensure your code contains the all important meta tags, but no errors.
Meta Description Tag:
The description meta tag is a general description of what is contained in your web page. Some search
engines (not all) display the content of the description tag below your
title in the list of results.
Meta Keywords Tag:
The keyword meta tag was designed to help search engines understand the relevance between a website
and the search terms people use in order to find it.
Organic Results / Listings:
Organic listings are the natural listings returned on the Search Engine Results Pages (SERPs),
which are ranked on relevancy to a search term.Links on a particular web page leading to other web pages. These links can be links to other websites or
links within a same website.
Paid Inclusion:
Paid inclusion is a submission service where you pay a fee to a search engine and the search engine
guarantees that your website will be included in its index. Paid inclusion
programs will also ensure that your website is indexed very fast and crawled
on regular basis.
The best known paid inclusion service is Yahoo!
Search Submit.
PPC (a.k.a. Pay-For-Performance):
Stands for Pay-Per-Click and is the type of program where you bid on keywords for your
site to be displayed in sponsored ads/links area when a user searches upon
certain keywords. URLs with a higher bid will be displayed in a more
prominent position.
Rank:
Rank is a certain position where your website gets displayed in search engine results for a particular search
term.
Results Page:
When a user conducts a search, the page that is displayed, is called the results page. Sometimes it may be
called SERPs, which stands for "search engine results page."
Source:
Webmaster World Forums
Robot: see Crawler
Robots.txt:
A file used to keep certain web pages from being indexed by search engines.
Search Engine:
as a database of websites users can search using search terms. Every search
engine has its own algorithm which defines how the results are displayed.
The aim is to display the most relevant pages for a given search term at the
top of the search results.
Search Engine Marketing (SEM):
The act of marketing a website via search engines, whether this be improving rank in
organic listings, purchasing paid listings or a combination of these and
other search engine-related activities.
Source: SEMPO Search Engine Optimization (SEO):
Search engine optimization is both a science and an art ensuring that a website appears
higher on a search engine results page for relevant search terms. This is
achieved by altering a number of factors both on and off the page to take
advantage of the way that a search engine works. SEO
SEO is an overwhelming task for most of people and that’s why we offers a range of SEO services.
Search Terms:
The words or phrases used by people when performing searches
in search engines. Also called keywords, query terms or query.
Spider:
See Crawler.
Submission
Submission is the process of submitting URL(s) to search engines. It is important to note that unless you
purchase paid inclusion, submission does not guarantee that your URL will be
included in a search engine’s index. Have you submitted your website to search
engines? If not, we will do it for you. Save precious time with the Easy
Submit one-stop submission service.
Trusted Feed:
Trusted feed is a form of paid inclusion which uses bulk a XML feed to directly send website content
to search engines for indexing. The feed can be optimized so that your
website can take advantage better rankings and therefore more traffic. |
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