Factor used by major search engines in determining the importance of a particular website. Link popularity means the number of external links that link to your website. The more external links that link to your website the more popular it is perceived to be and thus the higher it will rank. Link Popularity constitutes between 40-50 % of Google ranking algorithm.

What is Link Exchange? Link Exchange ( Reciprocal Link Exchange, Links Swap, Link Trade etc.) is the most accessible way to improve your website's link popularity, and by doing so, to achieve better search engine positioning and increase your website's traffic. Building link popularity through link exchange (links swap) means to find partner sites whose webmasters are willing to add a link pointing to your website, in exchange to a link pointing to their website from yours. It is a web implementation of the principle "you scratch my back, and I'll scratch yours"...

It is important to find link exchange partners among websites that offer a good match with the content and the theme of your own website. The partner website's theme or topic is the first thing to review, because search engines give more "weight" to a link from a website that has a similar topic to yours. Websites with themes or topics that are related to, or complement, your website's theme should be considered as your main links swap partners.Targeted, reciprocal link building, is an essential part of all our optimization strategies. We also offer stand-alone, reciprocal link building services for those not necessarily seeking a full optimization campaign.


Exchanging links with these websites will add value to yours, and will enrich your visitors' surfing experience.